Obscure America: Joshua L. Cowen

Joshua L. Cowen (1877-1965) began inventing things while still a child, and as an adult he patented the photography flash-lamp then secured a contract to produce mine fuses for the U.S. Navy. Another invention was a metal tube containing batteries with a light bulb on one end. His idea was to sell them to business owners to stick in their flowerpots to light up the plants in a store window or restaurant. He ended up selling his rights to a business associate who went on to mass produce the lights for people, not plants, as the American EverReady Company. Joshua then turned his attention to toy trains, which he had been interested in since boyhood. He began selling model trains as displays for shop windows, which proved wildly popular with customers who kept buying the displays. Joshua began manufacturing and selling the trains full time and built the company into the most successful model train company in the country. By 1953 it was the largest toy manufacturer in the world. And if you are wondering why you have never heard of the Cowen Train it’s because Joshua used his middle name for the company, Lionel.